The Primary Object: 

Create a distintctive brand identity and multiple printed materials.

The client's vision for her brand was rooted in the journey of her farm-to-table operation, with an arrow symbolizing the frequent travel between her farm in Albion County (County 23) and her pastures near Burwell (County 83). This symbol would visually represent the brand's unique story of raising cows across two distinct locations. Additionally, the brand would emphasize the concept of being truly "homegrown" as the animals are raised from birth to maturity and fed with corn cultivated on the farm's own land.

The desired brand identity was crafted to evoke a sense of strength and trustworthiness while capturing a down-to-earth, relatable, small-town, homey feel. The brand also aims to inspire feelings of gratitude, appreciation, commitment, and welcoming a sense of community. The brand's core emotional appeal centers on fostering trust and commitment while inspiring a sense of being thankful, appreciative, and welcome.