The Primary Objective:
To develop a compassionate, purpose-driven brand identity for Briggs & Barrett Project that reflects its core values of awareness, giving, hope, passion, and honor, while eliciting feelings of care, empathy, hopefulness, and gratitude in every interaction.

We translated this vision into a cohesive visual system — including an updated logo design, refined color theory, and typography selection — and extended it across a suite of print materials such as business cards, informational booklets, retractable banners, pledge cards, flyers, and more. Every piece was crafted to support the organization’s mission and reinforce its emotional connection with supporters, volunteers, and the families it serves.

To complete the brand experience, we designed and developed a custom website for Briggs & Barrett Project that amplifies its mission to raise awareness of Sudden Infant Death Syndrome (SIDS) and provide critical support to affected families. The site serves as a central hub for education, resources, donation opportunities, community stories, and information about programs like safe-sleep initiatives, creating an accessible, heartfelt online presence that aligns with the organization’s compassionate outreach and hope-centered purpose.