The Primary Object: 

Establish client's mission & motto statement, create a distintctive brand identity, and design a functional website. 

The client's vision for her new firm's brand centered on the integration of roots, branches, or a tree motif to represent the firm's emphasis on family values. She sought a clean, modern, and professional design that would evoke a sense of calm, simplicity, and trustworthiness. 

The desired outcome was a brand that would resonate with clients, ensuring they felt relaxed, safe, and assured of efficient service delivery.