The Primary Object: 

Establish a sophisticated yet artsy brand identity and e-commerce website.

Our client envisioned a brand that was both sophisticated and artistic, creating pumpkin displays that feel more like bespoke art installations than simple fall decorations. The brand's tone should aim to be friendly, imaginative, and approachable, and designed to make customers feel a sense of excitement, joy, and warmth as they anticipate the transformation of their space. By offering a stress-free and personalized experience, our client's goal was to become the trusted, go-to boutique for creative pumpkin displays.