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Why Brand Identity is Important for Your Business

Updated: Apr 20, 2023

You’ve likely heard that your branding is vital to your business. Have you ever stopped to wonder why that might be?

Your brand identity makes you stand out from the competition and is how your customers tell your business apart from similar products and services.

That’s why having a brand unique to your business is our number one reason why branding is essential for your business!

Unique Identity

Brand identity is all about pulling together your brand’s visual aspects to represent your business’s values and personality. The goal is to communicate your company’s message and promote your business to resonate with your ideal customer.

When developing a brand identity, you want it to be unique to your brand. What makes you stand out, and how can it be incorporated into your brand identity? Part of what we do is work with you to approach your branding strategically. This helps ensure that it reflects your brand, values, and mission.

We do our best to work closely with you to identify the features that make up your brand. Understanding who you are, what your business/service is about, and what you do helps us properly represent your brand to the world. It’s also what will make your brand connect with your audience and what will make it memorable.

You can learn more about how we work with clients and see some of our Brand Identity work by visiting our portfolio.

Elite Realty complete brand design identity

“If our branding was so-so, we wouldn’t be doing as well as we are. Having a brand that stands out is very important these days!”

Incorporating Features Into Your Brand Identity

Integrating your vision and goals into a visual representation of your business can be challenging. This is why working with a copywriter and graphic designer is highly recommended. We love taking your ideas and the things that make your business unique and turning them into tangible items.

We take those nuggets of an idea and turn them into items like:

  1. Websites

  2. Business Cards

  3. Promotional Materials

  4. Social Media Posts

  5. And more!

Something we love doing is creating business cards that embody what your brand identity is. Here’s an example of our business card that we have just fallen in love with!

business cards graphic design norfolk ne print company

Virtual and printed business cards are so important that you want them to represent what you are about. Having a business card that doesn’t have the same personality or voice as your business can turn people away or cause confusion. All of which impact their experience with your business.

Creatively Seeded assists with all aspects of building your brand identity from the brainstorming phase to the design stage.

Building Your Brand Identity

If you’ve made your list of features, you’ve already started building your brand identity, and we can help you with the rest!

We also love it when our clients have a clear vision of who they are, their businesses, and their goals. This helps us build out your brand identity. To do this, we look at developing graphics, fonts, and an overall design for your business. This makes up your brand identity and is used to build your website and printable items.

You can learn more about your visual brand identity by checking out our previous journal post on visual brand identity and why it’s essential.

Ready to Get Started?

We can’t wait to visit with you about your Brand Identity project or address any questions you may have. Get in touch with us today!

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